I-United States, njengomnotho othuthukile kakhulu emhlabeni, inesimiso semakethe esiqinile, ingqalasizinda ethuthukisiwe, kanye namandla amakhulu emakethe. Ngokukhula kwayo komnotho okuqhubekayo kanye namazinga aphezulu okusebenzisa imali kubathengi, isidingo sekhofi nemikhiqizo ehlobene naso sihlala siqinile. Kulesi simo, imishini yekhofi ehlakaniphile ivele njengesigaba somkhiqizo esivelele, isebenzisa intuthuko yezobuchwepheshe ukuze ihlangabezane nezintandokazi zabathengi ezishintshashintshayo.
Iumshini wekhofi ohlakaniphileImakethe e-US iphawuleka ngokukhula okuqinile kanye nokusungula izinto ezintsha okwandayo. Ngokusho kocwaningo lwamuva nje lwemakethe, imakethe yomhlaba wonke yemishini yekhofi, ehlanganisa imishini yekhofi ehlakaniphile, yayilinganiselwa cishe ku-132.9 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele ku-167.2 billion ngo-2030, ngesilinganiso sokukhula sonyaka esihlanganisiwe (i-CAGR) esingu-3.3% phakathi kuka-2024 no-2030. Imakethe yase-US, ikakhulukazi, kulindeleke ukuthi ibone ukukhula okukhulu, okuqhutshwa isiko eliqinile lekhofi lezwe kanye nokwamukelwa okwandayo kwemishini yasekhaya ehlakaniphile.
Isidingo semishini yekhofi ehlakaniphile e-US sikhuthazwa yizici eziningana. Okokuqala, izwe linabantu abaningi abadla ikhofi, abanabathandi bekhofi ababalelwa ezigidini eziyi-1.5. Ingxenye enkulu yalaba bantu, cishe u-80%, ijabulela okungenani inkomishi eyodwa yekhofi ekhaya nsuku zonke. Lo mkhuba wokusebenzisa ugcizelela amathuba okuba imishini yekhofi ehlakaniphile ibe yinto eyinhloko emindenini yaseMelika.
Okwesibili, intuthuko kwezobuchwepheshe idlale indima ebalulekile ekwakheni imakethe yemishini yekhofi ehlakaniphile. Izici ezifana nokukhipha umfutho ophezulu, ukulawula izinga lokushisa okunembile, kanye nokusebenza kude ngezinhlelo zokusebenza zeselula kuthuthukise ulwazi lomsebenzisi. Imikhiqizo efana neDeLonghi, iPhilips, iNestlé, kanye neSiemens izimise njengabaholi kulo mkhakha, ngokutshalwa kwezimali okukhulu ocwaningweni nasekuthuthukisweni.
Ngaphezu kwalokho, ukwanda kwekhofi elibandayo kuqhubekisele phambili ukukhula kwemishini yekhofi ehlakaniphile e-US. Ikhofi elibandayo, elibonakala ngokubaba kwayo okuphansi kanye namaphrofayili okunambitheka okuhlukile, lithole ukuthandwa phakathi kwabathengi, ikakhulukazi abantu abasebasha. Lo mkhuba kulindeleke ukuthi uqhubeke, njengoba imakethe yekhofi yomhlaba wonke ebandayo kulindeleke ukuthi ikhule kusuka ku-6.05 billion ngo-2023 kuya ku-45.96 billion ngo-2033, ku-CAGR engu-22.49%.
Isidingo esikhulayo se-imishini yekhofi enemisebenzi eminingikungenye indlela ephawulekayo emakethe yase-US. Abathengi bafuna imishini yekhofi enikeza okungaphezu nje kwamakhono okukhiqiza ubhiya ayisisekelo.Imishini yekhofi "yonke-in-one", yize okwamanje kuyisigaba esincane, sikhula ngokushesha, okubonisa isidingo esikhulayo sabathengi sokuguquguquka kanye nokulula.
Indawo yokuncintisana yemakethe yemishini yekhofi ehlakaniphile yase-US ihlanganiswe kakhulu, lapho izinhlobo ezisunguliwe zibusa imakethe. Ngokusho kwedatha ye-Euromonitor, izinhlobo ezinhlanu eziphezulu ngokwesabelo sokuthengisa ngo-2022 kwakuyiKeurig (US), Newell (US), Nespresso (Switzerland), Philips (Netherlands), kanye neDeLonghi (Italy). Lezi zinhlobo ziyingxenye enkulu yemakethe, ngokugxila okukhulu komkhiqizo.
Kodwa-ke, lokhu akusho ukuthi abantu abasha abangena emakethe abakwazi ukuphumelela. Imikhiqizo yaseShayina, isibonelo, ibilokhu yenza intuthuko emakethe yase-US ngokugxila ocwaningweni nasekuthuthukisweni, yakha imikhiqizo yayo, futhi isebenzisa amapulatifomu ezentengiselwano ze-e-commerce awela imingcele. Ngokushintsha kusuka ekukhiqizeni kwe-OEM kuya ekwakheni umkhiqizo, lezi zinkampani zikwazile ukusebenzisa isidingo esikhulayo semishini yekhofi ehlakaniphile e-US.
Ekuphetheni, imakethe yase-US yemishini yekhofi ehlakaniphile ikulungele ukukhula okukhulu eminyakeni ezayo. Iqhutshwa yintuthuko yezobuchwepheshe, ukushintsha kwezintandokazi zabathengi, kanye nokuthandwa okwandayo kwekhofi ebandayo, kulindeleke ukuthi imakethe ibone isidingo esikhulu. Nakuba izinhlobo ezisunguliwe zibusa emakethe njengamanje, abasanda kungena banamathuba okuphumelela ngokugxila emisha, ekwakheni izinhlobo eziqinile, kanye nokusebenzisa amapulatifomu edijithali ukufinyelela abathengi.
Isikhathi sokuthunyelwe: Disemba 31-2024
