I-United States, njengomnotho othuthukile omkhulu kunayo yonke emhlabeni, izidla ngohlelo lwemakethe oluqinile, ingqalasizinda ethuthukisiwe, namandla amakhulu ezimakethe. Ngokukhula komnotho okuzinzile kanye namazinga aphezulu okusebenzisa abathengi, isidingo sekhofi nemikhiqizo ehlobene sihlala siqinile. Kulo mongo, imishini yekhofi ehlakaniphile iqhamuke njengesigaba somkhiqizo ovelele, ithuthukisa intuthuko yezobuchwepheshe ukuze ihlangabezane nokuthandwa kwabathengi okuvelayo.
Iumshini wekhofi ohlakaniphileimakethe e-US ibonakala ngokukhula okuqinile kanye nokukhula okusha. Ngokocwaningo lwakamuva lwemakethe, imakethe yomshini wekhofi yomhlaba wonke, ehlanganisa imishini yekhofi ehlakaniphile, yalinganiselwa ezigidini eziyi-132.9 ngo-2023 futhi yalinganiselwa ku-167.2 billion ngo-2030, ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) elingu-3.3% phakathi kuka-2024 no-2030. Imakethe yase-US , ikakhulukazi, kulindeleke ukuthi kube nokukhula okuphawulekayo, okuqhutshwa isiko lekhofi eliqinile lezwe kanye nokwamukelwa okwandayo izinto zikagesi zasekhaya ezihlakaniphile.
Isidingo semishini yekhofi ehlakaniphile e-US sigqugquzelwa yizinto ezimbalwa. Okokuqala, izwe linenani elikhulu labantu abadla ikhofi, elinabantu abangaba yizigidi eziyizinkulungwane eziyi-1.5 abathanda ikhofi. Ingxenye ebalulekile yalesi sibalo, cishe u-80%, ijabulela okungenani inkomishi eyodwa yekhofi ekhaya nsuku zonke. Lo mkhuba wokuphuza ugcizelela amandla emishini yekhofi ehlakaniphile ukuthi ibe yisisekelo emakhaya aseMelika.
Okwesibili, intuthuko yezobuchwepheshe ibambe iqhaza elibalulekile ekwakheni imakethe yemishini yekhofi ehlakaniphile. Izici ezifana nokukhipha ingcindezi ephezulu, ukulawula izinga lokushisa okunembile, nokusebenza okukude ngezinhlelo zokusebenza zeselula kuthuthukise ulwazi lomsebenzisi. Imikhiqizo efana ne-DeLonghi, Philips, Nestlé, kanye ne-Siemens sezisungule njengabaholi kulo mkhakha, ngokutshalwa kwezimali okubalulekile ocwaningweni nasekuthuthukisweni.
Ngaphezu kwalokho, ukukhuphuka kwekhofi elibandayo kuqhubekisele phambili ukukhula kwemishini yekhofi ehlakaniphile e-US. Ikhofi eliphuzwayo elibandayo, elibonakala ngokubaba kwalo okuphansi kanye namaphrofayili e-flavour ahlukile, selithole ukuduma kubathengi, ikakhulukazi abantu abasha. Lo mkhuba kulindeleke ukuthi uqhubeke, njengoba imakethe yekhofi ebandayo yomhlaba wonke kulindeleke ukuthi ikhule isuka ku-6.05billion ku-2023 iye ku-45.96 billion ngo-2033, ku-CAGR yama-22.49%.
Isidingo esikhulayo seimishini yekhofi eminingikungenye indlela ephawulekayo emakethe yase-US. Abathengi bafuna imishini yekhofi enikeza okungaphezu kwamakhono ayisisekelo okuphisa.Imishini yekhofi "All-in-one"., ngenkathi okwamanje ingxenye encane, ikhula ngokushesha, ibonisa isidingo esikhulayo sabathengi sokuguquguquka nokuba lula.
Isimo sokuncintisana semakethe yomshini wekhofi ohlakaniphile wase-US sihlanganiswe kakhulu, namabhrendi amisiwe abusa imakethe. Ngokusho kwedatha ye-Euromonitor, amabhrendi amahlanu aphezulu ngokwesabelo sokuthengisa ngo-2022 kwakuyiKeurig (US), Newell (US), Nespresso (Switzerland), Philips (Netherlands), kanye neDeLonghi (Italy). Lawa mabhrendi enza ingxenye enkulu yemakethe, enokugxilwa kwemikhiqizo ephezulu.
Kodwa-ke, lokhu akusho ukuthi abasha abangenayo abakwazi ukuphumelela emakethe. Imikhiqizo yamaShayina, ngokwesibonelo, ibilokhu yenza intuthuko emakethe yaseMelika ngokugxila ocwaningweni nasekuthuthukisweni, izakhela amabhrendi abo, kanye nokusebenzisa izinkundla ze-e-commerce eziwela imingcele. Ngokusuka ekwakhiweni kwe-OEM ukuya ekwakhiweni komkhiqizo, lezi zinkampani zikwazile ukungenela isidingo esikhulayo semishini yekhofi ehlakaniphile e-US.
Sengiphetha, imakethe yaseMelika yemishini yekhofi ehlakaniphile isilungele ukukhula okubalulekile eminyakeni ezayo. Iqhutshwa ukuthuthuka kwezobuchwepheshe, ukushintsha okuthandwa ngabathengi, kanye nokuthandwa okukhulayo kwekhofi elibandayo, imakethe kulindeleke ukuthi ifakazele isidingo esinamandla. Ngenkathi amabhrendi asungulwe ebusa emakethe njengamanje, abasha abangenayo banamathuba okuphumelela ngokugxila ekusunguleni izinto ezintsha, ukwakha imikhiqizo eqinile, kanye nokusebenzisa amapulatifomu edijithali ukufinyelela abathengi.
Isikhathi sokuthumela: Dec-31-2024
