Imakethe yomshini wekhofi wase-US Cofferece imigwaqo yokuhlangana kwesiko lekhofi elisebenzayo, aveze izintandokazi zabathengi, kanye nentuthuko yezobuchwepheshe engapheli. Lo mbiko udlulela ezinhlobisweni zesikhathi esizayo embonini, ukuhlinzeka ngokuhlaziywa okuningiliziwe, izibonelo ezibonisayo, kanye nemibono ecacile emikhakheni esemqoka yakha emakethe.
1. I-Dynamics Yemakethe Nezitayela
Ukuhlaziywa okuningiliziwe
Abashayeli Abakhulayo:
· Ukunwebisa Umkhakha Wezokungenisa Izihambi: ukwanda kwamathofi, izindawo zokudlela, namahhotela kuyaqhubeka nokufuna uphethiloliImishini yekhofi yezentengiso
· Izintandokazi Zabathengi: Ukukhula kwezempilo kanye nesifiso sokwenza ngokwezifiso okusha kushukela ophansi, izinketho zama-dairy-free, nokuhlangenwe nakho kwekhofi komuntu uqobo.
IZINSELELE:
Ukungaqiniseki Kwezomnotho: Ukuguquguquka kwezomnotho kungawuthinta ukuchitha imali enolwazi, okuthinta imisebenzi ye-cafe kanye nendawo yokudlela.
Izingcindezi zokuqina: Ukukhathazeka kwemvelo kudinga abakhiqizi ukuthi basebenzise imikhuba eluhlaza.
Ukuhlaziywa Kwezimo
Ama-starbucks, i-coffee ehamba phambili, itshale imali kakhulu ngaphakathiImishini ye-Super-ezenzakalelayo ye-EssopressoLokho akugcini nje ngokujikeleza kepha futhi kunikeza uhla lweziphuzo ezenziwe ngezifiso, ukunakekela okuhlukahlukene kwabathengi.
I-2.Consumer ifuna ukuziphendukela kwemvelo
Ukuhlaziywa okuningiliziwe
Abathengi namuhla bafuna okungaphezu nje kwenkomishi yekhofi; bafuna okuhlangenwe nakho. Lokhu kuholele ekukhuphukeni kwesiko lekhofi le-wave-wave-wave, ukugcizelela ikhwalithi, ukuqina, kanye nobungcweti.
Ukuhlaziywa Kwezimo
I-Blue Bottle Coffee, eyaziwa ngezinqubo zayo zokufaka ngokucophelela nokuzibophezela ekutholeni ubhontshisi osezingeni eliphakeme, ikhombisa ukuthi abathengi bagxile kanjani ubuqiniso nangomaphrofayli we-flavour babumba imakethe. Impumelelo yayo igcizelela ukubaluleka kokunikeza okuhlangenwe nakho okuhlukile kwekhofi.
3.Technological Innovation
Ukuhlaziywa okuningiliziwe
Ukuhlanganiswa okuningi:Imishini yekhofi ye-SmartIxhunywe kwi-Intanethi yezinto inika amandla ukuqapha okukude, ukulungiswa okubikezelayo, kanye nokwenza ngokwezifiso zesikhathi sangempela.
Ukuthuthuka okunembile: Ubuchwepheshe njengokulawula ukushisa kwePID kanye nezikali ezinesisindo sedijithali kuqinisekisa ikhofi engaguquki, esezingeni eliphakeme kuwo wonke amaBrews.
Ukuhlaziywa Kwezimo
UJura, umenzi waseSwitzerland, wethule izikhungo zekhofi ezihlakaniphile ezihlome amandla amaningi, okuvumela abasebenzisi ukuthi benze ngezifiso iziphuzo ezivela kuma-smartphones abo futhi bathole izexwayiso zokulungisa. Le nhlanganisela yezobuchwepheshe kanye nokwenza lula izikhalazo zombili amathofi namahhovisi.
4. Ukuvikelwa okuluhlaza okuphephile nokusebenza kwamandla
Ukuhlaziywa okuningiliziwe
Ukusimama akuseyona inketho kodwa isidingo. Abakhiqizi baklama imishini yekofi ngemoto esebenza ngamandla, izici zokonga amanzi, kanye nezinto eziphindaphindeka.
Ukuhlaziywa Kwezimo
I-Keurig Green Mountain, umdlali ovelele emakethe yekhofi eyodwa, ithuthukise ama-Eco-Friendly K-Cup Pods enziwe ngezinto ezisetshenziswayo futhi yethule ama-pods agcwalisiwe ukuze anciphise imfucuza.
I-5.Chietive Landscape
Umbono Ocacile
Imakethe ihlukaniswe kakhulu, nemikhiqizo esungulwe iqhudelana ngolaka ngokumelene nabasanda kufika. Impumelelo ilele ekuhlanganiseni okusha, idumela lomkhiqizo, kanye nobudlelwano obuhle.
Ukuhlaziywa Kwezimo
I-LA Marzocco, umenzi waseLtalian onefa leminyaka yakudala, ugcina isikhundla sayo semakethe ngokuqamba kabusha okungapheli kanye nesisekelo samakhasimende azinikezele. Ukusebenzisana kwayo ne-Baristas ephezulu kanye namathofi emhlabeni jikelele kuqinisa isimo sayo njengohlobo lwe-premium.
6. Isiphetho Nezincomo
Ukugcina
Imakethe yomshini wekhofi yase-US ye-US ilungele ukukhula okubalulekile, okuqhutshwa ngokuvela okuncamelayo kwabathengi, intuthuko yezobuchwepheshe kanye nokugxila okukhulayo ekusimeni. Ukuchuma kule ndawo eshukumisayo, abakhiqizi kumele bahlale ku-agile, batshale imali e-R & D, kanye nobambiswano lokuqinisa olwenza ngcono ukuncintisana kwabo.
Ukuncoma
1. Maka kabusha Ukuqamba: Ngokuqhubekayo Ukuqalisa Ukuhlangabezana Nezidingo Zabathengi, Ukugxila Ekuseni ngokwezifiso, Ukusebenziseka lula kanye nokusimama.
2. Ukubambisana okwangawoster: umlingani noRower Roasters, amathofi, kanye nabanye abadlali bezimboni ukuthuthukisa izixazululo ezenziwe kanye nokwandisa ukufinyelela emakethe.
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4. Tshala imali ngokuguqulwa kwedijithali: inzuzo uLoti, al, kanye nolunye ubuchwepheshe obuqhamukayo ukwandisa imisebenzi, ukunciphisa izindleko, futhi uthuthukise isipiliyoni samakhasimende.
Ngokunamathela kulezi zincomo, abakhiqizi bangakwazi ukuzulazula ngekusasa lemakethe yomshini wekofi e-US ngokuzethemba nempumelelo.
Isikhathi sePosi: Aug-24-2024
